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This March the Mercedes-Benz Fashion Week returns, the great Spanish fashion show held twice a year, in spring and autumn. From March 9 to 13, IFEMA Madrid becomes the epicenter of design and trends.
The fair celebrates this time its 75th edition, a milestone in time, given the great success of the format, which brings together the attention of the most important elements of the fashion industry. Professional buyers, designers, clients and, of course, the curious and interested, gather in the halls of IFEMA every time the MBFWMadrid is installed in its pavilions.
In this edition, the region of Madrid participates as an institution, presenting itself to the world as a leading shopping destination. The Directorate General of Tourism wants to highlight the region's lifestyle and its many attractions. This participation will surprise with a promotional space in the area surrounding the fashion show hall, called Cibelespacio, in addition to using the official communication channels of the fair to reach millions of people.
During these days, the proposals of already established designers, whose brand is an institution, will be exhibited, but there will also be space for new talents. Thanks to the EGO platform, the young promises of the sector will also offer their ideas and latest products with direct sales of their creations in the Samsung EGO Showroom.
There will be Fashion Talks, award ceremonies, the usual fashion shows, live video streams, L'Oréal workshops and tips on how to wear the best looks. You will be able to learn about the Moodboards of your favorite collections from the designers themselves.
The Fashion Talks or colloquiums on the sector will have the best professionals in the industry who will speak to offer their vision on the current scene and its immediate future. In addition, at the end of each day, you will be able to learn about trends beyond the catwalks and discover the best fashion and beauty tips from the attendees.
L'Oréal celebrates 50 years of its emblematic "Because you're worth it" and therefore invites you during this edition of the event to discover all the beauty looks created thanks to L'Oréal Paris products.
As usual, the event organizers will promote the meeting with professionals and provide an analysis of all the trends seen on the catwalk for the season, which can be downloaded in PDF format at the end of the event.
Do not miss any detail of this new edition of the MBFWMadrid 2022.
More information: Mercedes-Benz Fashion Week Madrid 2022
Image credits: MBFWMadrid © IFEMA Madrid