Turismo Madrid


FITUR 2021


FITUR, the International Tourism Trade Fair and the world's leading event for professionals in the tourism sector in Madrid, is holding its 41st edition from 19 to 23 May at Ifema. The cutting-edge fair and a unique trend-setting forum that has positioned itself as the second most important tourism fair in the world.

A 'special tourism recovery' edition, professional reunion of companies, countries, and destinations, "Tourism is back!"

Our first great experience of safe international mobility in which 55 countries, more than 5,000 companies from the 5 continents, and 79 other nationalities participate in person through the digital platform LIVEConnect, accessible via web and mobile app. The largest network for tourism professionals in the world, which will be operational until 4 June.

For five days, FITUR will once again be the meeting place for the world's tourism industry. The great global showcase for the sector and for national and international tourism activity, for inbound and outbound markets, and the leading trade fair for the Ibero-American market. And Madrid, the world capital of tourism. We are tourism, we are reunion!

At the fair you will find a wide range of proposals from the current tourism scene and specialised areas. These areas, where new trends, business niches and avant-garde products are on offer, cover all categories of tourism, from restaurants, hotels and transport to active tourism and sustainable tourism.

The specialised areas are: "FITUR Festivals & Events", live music festivals, cultural and sporting events; "FITUR LGTB+", the importance of "destinations for diversity" and cross-cutting tourism, will be the focus of this specialised section; "FITUR KNOW HOW & EXPORT", focused on promoting the internationalisation of companies.

"FITUR SCREEM", specialising in film tourism; "FITUR HEALTH", which encompasses medical and wellness tourism; "FITUR TALENT", to promote talent and its professional recruitment in the tourism industry; and "FITURTechY", the present and future of technology in tourism, digital reality and adaptation to tourists and destinations.

"FITUR MICE", the essential space for meetings tourism, conferences, incentives, events and business travel, and "FITUR NEXT", to promote best practices in tourism, improve quality in tourism and sustainability.

The event is a meeting point for industry professionals, an opportunity to create new projects and establish business contacts. It is a great opportunity to showcase business ideas and established companies.

As a new feature, IFEMA is offering users the chance to find out about all the events at the venue through the Apple Store and Google Play, so you can find out all about what interests you most. So now you know, you have a date in Madrid, we're waiting for you! More information: FITUR MADRID

Image credits: FITUR©IFEMA