Turismo Madrid

Exhibition "Alfonso. Cuidado con la memoria”

Exhibition "Alfonso. Cuidado con la memoria”

Location: Sala Canal de Isabel II

You can visit the exhibition "Alfonso. Cuidado con la memoria" at Sala Canal de Isabel II, an exhibition dedicated to the photographic work of Alfonso, a common name that became a commercial firm whose work is an unparalleled testimony of the history of the twentieth century in Spain.

The exhibition offers a journey through different periods through more than 100 selected photographs. He is the first Spanish photojournalist and one of the most outstanding photographers in our history, who with his camera portrayed everyday scenes and customs, political, cultural and social events, the Civil War and the transformation of the country.

As an excellent portraitist, he photographed the most relevant and illustrious characters of his time, such as Emilia Pardo Bazán, Ramón Mª del Valle Inclán, José Ortega y Gasset, Belmonte, Concha Espina, Santiago Ramón y Cajal, Pío Baroja, Antonio Machado, Federico García Lorca, Joaquín Sorolla, Julio Romero de Torres or Benito Pérez Galdós, among many others.

The firm Alfonso was born under the name "Agencia de Información Gráfica de Prensa en 1915", an endeavor of Alfonso Sánchez García, name and surname that would mark the promotion and renovation of press photography in the first half of the 20th century.

Alfonso's first trade was continued by his son, who added a new professionalism and know-how that further cemented the firm. During the Civil War, he sympathized with the Republican side and covered the conflict and how it affected the city of Madrid. 

His adherence to the Republican cause cost him professional ostracism once Franco's regime arrived. The title of the exhibition is taken precisely from an episode experienced by the Alfonso family in 1942. On July 30, the newspaper El Alcazar reminded them that, in the midst of the regime, the firm had to work in order to avoid "provoking those who have memory, offenses to forgive and grievances to overcome", in reference to their ideological past. 

The exhibition can be visited from November 5 until January 23, 2022. Admission is free and the activities are also free, but prior reservation is required for guided tours and scheduled meetings. Mondays closed. 


More information: "Alfonso. Cuidado con la memoria”.

Image credits: Alfonso. Cuidado con la memoria © Alfonso